Organised retailers, constituting 10-15 percent of India’s retail
industry, remain favourably poised in the aftermath of GST
implementation, as the economy transitions from informal channels to
formal ones. In this context, the Q3 numbers of India’s leading
retailers deserve a closer look.
Aditya Birla Fashion & Retail (ABFR)
ABFR’s
quarterly sales were marginally affected at the start due to the
preponement of the festive season to Q2FY18. However, tailwinds such as
wedding season, a strong winter, and an early onset of the end-of-season
schemes during festivities compensated for it. The fast-fashion segment
remained a downer.
Bullish prospects in connection with the
’Pantaloons’ and ’Lifestyle Brands’ segments, normalisation of GST
hurdles, restructuring measures for the ’Forever 21’ brand, addition of
60-80 new stores in the coming years, and promotional schemes to boost
branded innerwear sales could bode well for ABFR in due course.
Avenue Supermarts (D-Mart)
Incremental
sales (through 15 new outlets added in 9MFY18), a low base (due to
demonetisation in Q3FY17), favourable product mix, centralised sourcing,
and lower interest costs (on account of debt reduction) were the key
contributors to D-Mart’s impressive Q3 show.
Besides
augmenting its current network of 141 outlets further (through a
cluster-based format), D-Mart’s future plans entail foraying into
omnichannels (in Mumbai, to begin with), efficient inventory management
through centralised sourcing, and paring borrowings (mainly from the IPO
proceeds).
Future Retail
Future Retail
fired on all cylinders in the quarter gone by on the back of a low base
(demonetisation took place in the quarter ended December 2017), a
favourable format mix, higher apparel sales (from the company’s flagship
Big Bazaar outlets), and inventory optimisation steps.
Normalisation
of supply chain issues should enable Future Retail to report better
same-store sales growth. Rationalisation of ’eZone’ outlets, completion
of ’HomeTown’ demerger, integration of ’Hypercity’ with the existing
structure, and convenience store expansion will be pivotal in boosting
long-term profitability.
Shoppers Stop
Shoppers Stop’s
year-on-year revenue growth was subdued owing to store renovations and
GST-induced lower maximum retail prices on non-apparel products
(comprising nearly 37 percent of sales). However, the improved
bottom-line performance was attributable to cost control initiatives and
debt reduction.
Shoppers Stop aims to derive higher asset turns
from its Rs 130 crore planned capex in FY19, apart from strengthening
its online presence through the Amazon tie-up. Secondly, adoption of a
’fashion at value’ model, coupled with the objective of deleveraging the
balance sheet by FY19, should benefit the company.
Trent
Acquisiton
of ’Zudio’ (apparel, footwear, and home products sold to value cum
fashion conscious customers) from Trent Hypermarket (Trent’s JV) in
October 2017, healthy like-to-like sales growth at the ’Westside’
outlets, and operating leverage enabled the company to post a good set
of quarterly numbers.
Going forward, accelerated ’Westside’ store
additions, gradual revival of the ’Zara’ brand, a change in ’Star
Bazaar’ retailing format towards small and medium-sized outlets,
enhanced cross-sales from higher ticket size categories, and closure of
loss-making ’Landmark’ stores should augur well for Trent.
V2 Retail
V2 Retail’s
(a retailer catering to price-sensitive buyers in Tier 2/3 Indian
cities and rural hubs) operating margins witnessed an uptick due to
higher contribution of private label brands, a better product mix, and
GST-led savings. In contrast, revenue growth wasn’t up to the mark and
PAT margins were subdued, too.
Good merchandise quality,
value-for-money proposition, growing geographic visibility (target to
reach 55/100 outlets by FY18/19 end, respectively), a faster pace of
store maturity, and introduction of new margin-accretive apparel
variants (wedding wear, kids wear) will be crucial to the company’s
success.
V-Mart Retail
V-Mart’s
good show in the quarter gone by was led by marginally positive volume
growth (same-store sales growth was flat YoY), higher sales (launch of
10 new stores in Q3 caused footfalls to go up), and a sharp margin
increase (primarily due to reduction in garment shrinkage and better
procurement policies).
Outlet additions (30-35 per year in the
upcoming fiscals), attempts to increase the loyalty member base (from
the current number of nearly 9 million), impetus towards tier 4 regions,
volume-driven clothing revenue growth, and lower overheads (through
automation) could give V-Mart a shot in the arm.
Which stocks should you pick?
Though
expansion/growth strategies chosen by the retail majors are fairly
company-specific, the headwinds faced by them are similar. For instance,
a high degree of competitive intensity hints at waning brand loyalty.
This may necessitate extension of the ’end of season sale’
period, consequently impacting margins.
In case of retailing
businesses, requirements of working capital are high and margins
typically low. Lack of adequate post-GST regularisation in trade
channels in the smaller, high-growth regions may affect cash flows.
Steep rent costs at marquee locations could influence store break-even
dynamics significantly.
At
first glance, the likes of Future Retail and V2 Retail are the only
ones that seem to be reasonably valued. While the former is undergoing
an organisational restructuring, the latter is banking heavily on the
rural demand and consumption (which appears positive due to rising
disposable incomes, expectations of a good monsoon, and government’s
higher allocation in the recently announced budget). In our view,
investors may consider these stocks from a medium to long-term
investment horizon.
For the rest, barring V-Mart and Trent, price
correction has been witnessed in the midst of the bearish environment
over the past week. However, valuation multiples continue to remain high
even at current levels, thereby indicating that the company-specific
moats are comprehensively discounted in the prices already. Therefore,
further market volatility may perhaps provide a good opportunity to
prospective investors to consider accumulation.
13 Mar 2018, 02:32 PM